Problem:
Aalborg Haandbold, a distinguished sports club that was a Champions League finalist in 2024 and came second to only Barcelona by a single goal, was looking to elevate their pre-game shows in the playoffs. While the events were enjoyable, there was a desire to introduce something fresh and engaging for their fans. The club wished to let the supporters actively participate in the excitement and illuminate the arena stands that remained dim unless specifically lit with arena lighting gear. Exploring options like renting or purchasing plastic LED wearables presented further logistical and ecological concerns and seemed less cost-effective. Aalborg Haandbold needed a versatile, reusable solution to enhance their pre-game experience and engage their fans more effectively.
Solution:
The event managers decided to take a leap forward and introduce something innovative: ChantBlaster. They created their own mesmerizing light shows using ChantBlaster’s built-in editor and ran internal tests within the club. Aalborg Haandbold embraced this fresh approach, and in order to ensure maximum participation, the club orchestrated a highly professional promotion campaign that involved an all-staff effort. This campaign featured online promotions through Instagram stories and Facebook updates, as well as offline strategies like distributing leaflets at the entrance and conducting “test” sessions with fans at the café and in the arena before the actual pre-game show. Even the club CEO promoted the upcoming spectacle at the VIP dinner right before the game.
Outcome:
The fans responded enthusiastically to the pre-launch tests, resulting in a significant surge in app downloads right after the gates opened. The download rate quickly surpassed the 25-30% penetration threshold necessary for a spectacular visual experience. By the start of the game, more than half of the audience had downloaded ChantBlaster, an unexpected ratio for the first go. Although the devices connected to the show slowly at first due to network constraints, this gradual synchronization perfectly matched the warm-up segment of the pre-game show. By the time the main part commenced, the visual display from the mobile screens was flawless.
The innovative pre-game show garnered widespread acclaim. The club and event management team received numerous congratulations for their creativity and forward-thinking approach. ChantBlaster not only transformed the pre-game atmosphere but also set a new standard for fan engagement in Denmark.
